Go-to-Market

It is the part of go-to-market that turns the plan into working systems. A strategy document says who to sell to and through which channel. GTM engineering configures the pipeline fields, lead sources, scripts, price rules and automations, so the plan runs every day and reports whether it works. At 100x the same people write the strategy and build it, so nothing gets lost between the slide and the system.

From your own sales history. We pull closed deals from your sales system, the ERP or spreadsheets and group them by customer type, product, channel and margin. Often a few segments carry most of the profit, and some cost more to serve than they leave. We start with the customers who already buy and pay well, then test one new segment at a time with its own offer and channel.

We start from the margin each product needs after cost, commission and acquisition cost. The floor sits there, and every discount below it needs an approver who sees the margin. Salespeople get a ladder of things they can give instead of cash off: a service, an accessory, a payment term. When a deal is lost on price, we check first whether the offer fit the segment.

Yes, when it is part of the plan. Our team includes a media buyer and a marketing specialist who run Meta and Google campaigns. Every campaign feeds the pipeline with its source, so ads are judged by closed deals and margin instead of clicks. If you already work with an agency, we connect its campaigns to the same sales data and share it with them.

The diagnosis and the first version of segments, offer and channels come in the first three-month block, together with source tracking. Scripts, price rules and the forecast follow as real data arrives. Contracts start at six months because the plan needs at least one full sales cycle before we can correct it with evidence.