About Us
The people who understand your business are the same people who build your system.
The 100x Company builds revenue systems for dealerships, travel agencies and real estate firms, from inside their operation.
Who we are
We started from a simple observation: companies buy software and keep selling the same way. The gap sits between the people who understand the business and the people who build the system. We closed it by making them the same people.
Everyone at 100x learns the business, sets the strategy, writes the code and deploys it. The CRM specialist reads a P&L. The CTO sits with the sales floor. We hire for people who can do all four, and we train them until they can.
We are uncomfortable on purpose. When something works, we look for the next thing that should be automated, and we never stay still for long. The team is fully remote and works in English and Spanish across the USA, Mexico, Colombia and the rest of Latin America.
Automotive from the inside
We own car dealerships ourselves. The founder team spent ten years in corporate roles inside automotive OEMs, in factory, finance, vehicle engineering, sales, marketing, advertising, media and network development. We have worked at every level of the business, from the small dealer owner to the global OEM. The track record: digital sales 2x at OEM level in Mexico and 4x at dealer level in Colombia.
Nobody here is only technical. Nobody here is only business.
Everyone at 100x learns, strategizes, builds and deploys. We are uncomfortable on purpose, and we never stay still.
Tomas MorenoCTO & COO 
Angelica RamirezCCO & CFO Holman JimenezHead of Accounting & Accounting Automation Andres MarinCRM Specialist Emanuel SuarezAutomation Specialist Nataly GuerreroMarketing Specialist Facundo RanieriMedia Buyer
Four mantras
- Automate by the 5th
- 100x means disruption
- The question after the question
- Make it so fun the money doesn’t matter
What the mantras mean
Automate by the 5th
When a task repeats for the fifth time, it gets automated; before that, we are still learning how it really works.
100x means disruption
We aim for results measured in multiples, which means changing how the work gets done, beyond adding a tool to the old way.
The question after the question
The first answer usually names a symptom, so we keep asking until we reach the cause we can fix.
Make it so fun the money doesn’t matter
We pick problems we would work on anyway, because people who enjoy the problem ship better systems.
Questions
Where is The 100x Company based?
Contracts go through The 100x Company, our USA entity in Hallandale Beach, Florida. The team is fully remote and serves the USA, Mexico, Colombia and the rest of Latin America.
Who is on the team?
Tomas Moreno (CTO & COO), Angelica Ramirez (CCO & CFO), Holman Jimenez (Head of Accounting & Accounting Automation), Andres Marin (CRM Specialist), Emanuel Suarez (Automation Specialist), Nataly Guerrero (Marketing Specialist) and Facundo Ranieri (Media Buyer).
Why only automotive, travel and real estate?
Because we know them from the inside. We own dealerships and spent ten years inside automotive OEMs. In travel we built TravelTrip’s quoting tool and automated the commercial process of three agencies. Real estate runs on the same engine: leads, WhatsApp, inventory per unit, follow-up with a date.
Meet the people who build.
The first call is with the people who would work inside your company, so you judge the team before the proposal.