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Automotive: Dealers and OEMs

Know the real margin of every unit the day it sells, trade-in and reconditioning included.

We own dealerships and spent ten years inside automotive OEMs. We connect leads, WhatsApp, the DMS and AI agents for retail dealers, luxury importers, multi-brand groups and OEM networks, then run them with your team.

Car people first

The founder team has worked on both sides of the franchise: the dealer floor and the OEM office.

  • We own car dealerships ourselves.

  • Ten years of corporate career inside automotive OEMs.

  • Every level of the business: small dealer owner, multi-site multi-brand group, country, regional and global OEM.

  • Inside Factory, Finance, Vehicle Engineering, Sales, Marketing, Advertising, Media and Network Development teams.

  • Digital sales 2x at OEM level in Mexico, 4x at dealer level in Colombia.

Official partners

We implement on the platforms we are certified on, with direct lines to their product teams.

Certified Biky.ai partner for the automotive industry

  1. Multi-site roll-outs

    We have the capacity to deploy on 50+ sites at a time, for dealer groups and OEM networks.

  2. Priority developer access

    Our engineers work with priority access to the Biky.ai platform and its product team.

  3. Co-creation permissions

    We build custom connectors and features inside the system, instead of waiting for the roadmap.

The result: speed and flexibility for each dealer, with the security and scale of the platform.

Who we build for in Automotive

  1. Retail dealerships

    New and used stock, trade-ins and financing. The deal carries the appraisal, the reconditioning cost and the financing commission, so a used unit’s margin is known before anyone approves a discount.

  2. Luxury dealers and importers

    Premium large SUVs, few leads and long cycles. One named advisor per buyer from the first message to delivery, with every conversation logged and every follow-up dated.

  3. Multi-site, multi-brand groups

    Several stores and brands, one owner who needs one report. Routing by site and brand, vehicle transfers between stores, collections and cash close per store.

  4. OEMs and national distributors

    Dealer network programs and digital lead flows at country level: leads distributed to dealers, response time per dealer and the report the network team reviews every month.

Today, and with the system

  • Today: The trade-in appraisal lives in a notebook.

    With the system: Appraisal, reconditioning and final margin sit on the same deal.

  • Today: A test drive gets booked and nobody confirms it.

    With the system: Every test drive gets a reminder the day before and a follow-up the same afternoon.

  • Today: Cold leads pile up on the same two salespeople.

    With the system: Cold leads split evenly across the team every week.

  • Today: The OEM asks for lead response times and the dealer sends a guess.

    With the system: Response time per lead and per salesperson comes straight out of the system.

What changed

  • AR Autos doubled its profits in one year.

What we deploy

Automotive: questions

What is the best CRM for a car dealership?

One that keeps lead, test drive, trade-in and financing in a single deal record, connected to WhatsApp and to your DMS. We configure Bitrix24 or connect Biky.ai, or work on top of the software you already pay for. The test is simple: can the sales manager see the margin of a used unit, after reconditioning and trade-in allowance, before approving the discount? If not, the setup is incomplete.

How do you calculate the real margin of a used car?

Sale price, minus the purchase price or trade-in allowance, minus reconditioning, minus the discount, plus the financing and insurance commission. Most dealers track the first two and learn the rest at month close. We bring each figure into the deal as it happens: the appraisal at intake, reconditioning as it is billed, the commission when financing is approved. Aged stock and discounts then get decided with the full number.

Can an AI agent work as a dealership BDC on WhatsApp?

Yes, for the first part of the conversation. The agent answers at any hour, reads your stock and prices, asks the qualifying questions (model, budget, trade-in, financing) and books the test drive or the call. Then it hands the lead to a salesperson with the context written on the deal. Negotiation and closing stay with your team.

Do you work with luxury importers and multi-brand dealer groups?

Yes. AR Autos in Medellin imports luxury SUVs and sells used cars. ISMO Motors in Mexico is a multi-brand dealer group where we built carrier, collections and cash reconciliation apps. Luxury means fewer leads, handled with more care and longer follow-ups. Multi-site groups need routing by site and brand, and one report the owner reads every week.

See the margin per unit.

We start with last month’s sold units and rebuild the real margin of each one, trade-in, reconditioning and financing included.

IndustriesTravel Agencies, B2B